Best Practices in Lottery Marketing and Communications

Lottery marketing can do so much more than lifestyle and jackpot. Join us for real examples of how organisations are telling genuinely interesting stories about the impact they have on communities, and why it works. 

Jackpot campaigns and lifestyle advertising have always been part of lottery marketing, and they work. But some of the most interesting work in the sector right now is coming from organisations that are adding another dimension to their marketing. Stories about what actually happens with lottery funding. The communities that benefit, the programmes that get built, the real change that gets made. 

The truth is, lotteries are sitting on some of the most compelling content in the sector. They fund sports, arts, health, heritage, and social programmes in every market they operate in. The organisations that have figured out how to tell those stories well are not just doing better marketing. They are building deeper trust with their players and the public. 

This webinar brings together marketing leaders who are doing exactly that. Sara Jdily (MDJS) and Virginie Pasnin (Lottotech) will share the campaigns that have worked, the creative approaches they have taken, and what they have learned about connecting with audiences through community impact rather than just prizes. 

What you will take away: 

• Real examples of lottery marketing campaigns that go beyond jackpots and lifestyle to tell stories about community impact.
• Creative approaches to storytelling that build trust and engagement at the same time.
• Practical ideas you can take back to your team and adapt for your own market.