Best Practices in Lottery Marketing and Communications

Responsible marketing plays a critical role in protecting players and supporting the long-term sustainability of lotteries.

This webinar explores how responsible marketing and communications principles are applied in practice, through real-world case studies from two lotteries and a supplier. The session highlights how organisations translate responsible marketing frameworks into concrete campaigns and initiatives.

Speakers share insights into balancing commercial objectives with social responsibility, regulatory expectations, and player protection. The discussion also explores how responsible messaging can strengthen trust while maintaining effective engagement.

By focusing on practical examples and lessons learned, the webinar offers a concise look at how responsible marketing and communications can be embedded into day-to-day operations across the lottery ecosystem.

Speakers

• Sara Jdily (Digital Marketing Manager, La Marocaine Des Jeux et des Sports)

  With more than 14 years of experience in marketing communications, content, and storytelling, Sara is passionate about how narratives shape culture, influence behaviours, and strengthen the relationship between brands and people.

  She currently serves as Digital Marketing Manager at MDJS and is also a university lecturer in digital marketing. Her work focuses on responsible communication in the gaming industry, exploring how marketing strategies and storytelling can promote player protection, ethical engagement, and responsible gaming practices.

More speakers to be announced soon.

➔ Register here.