EL/WLA Marketing Seminar 2027

The EL/WLA Marketing Seminar 2027 will bring together lottery marketing and communications professionals from around the world for three days of learning, exchange, and networking in Barcelona.

Organised by the European Lotteries and the World Lottery Association, the seminar provides a valuable opportunity to explore emerging trends in lottery marketing, share practical experiences, and discuss how communication strategies can support player trust, social responsibility, and long-term sector sustainability.

As in previous years, the seminar will take place during the same week as ICE Barcelona, allowing participants to combine both events efficiently.

Further details on the seminar theme, programme, and speakers will be announced soon.

Stay Informed

• Sign up to be notified when registration opens.
• Official Link: https://www.european-lotteries.org/events/elwla-marketing-seminar-2027