EL Communications Workshop 2026

The EL Communications Workshop 2026, organised by European Lotteries and hosted by Sachsenlotto in Leipzig, will bring together communications professionals from across the European lottery sector for three days of practical learning and exchange.

Under the theme Creative & Resilient Communications in a Disruptive Era, the workshop explores how organisations can strengthen trust, protect brand reputation, and communicate effectively in an increasingly complex media environment.

Participants will take part in hands-on sessions on visual storytelling led by Professor Sven Völker (University of Applied Sciences Potsdam), collaborative World Café discussions designed to challenge assumptions and generate new perspectives, and creative experimentation workshops delivered in partnership with Topya.

The programme also includes a special evening networking experience at the R42 creative venue in Leipzig.

What you will learn

• How to strengthen trust through resilient communication strategies
• Practical approaches to navigating sensitive communication situations
• Techniques for creative storytelling and visual identity development
• How collective intelligence can improve communication decision-making
• Tools to support effective stakeholder engagement across the lottery sector

Stay Informed 

• Registration is now open for the EL Communications Workshop 2026
• Discover the full programme and explore the sessions, speakers, and workshop format
• Official Link: https://www.european-lotteries.org/events/el-communications-workshop-2026-save-date