The Lottery CX Summit 2025 returns for its second edition on July 24-25, 2025, in the vibrant city of Amsterdam, Netherlands, following a successful inaugural event in Vienna. This two-day event brings together key stakeholders in the lottery industry, including operators, regulators, and technology providers, to explore groundbreaking strategies and solutions aimed at enhancing the customer experience in the lottery sector.

Why Attend?

The lottery industry is at a pivotal juncture, facing the dual challenges of engaging a more digitally savvy audience while retaining its traditional player base. The Lottery CX Summit offers a platform to address these issues, highlighting innovations in customer engagement, the use of data analytics to personalize player experiences, and the exploration of new distribution methods, particularly for smaller lotteries.

Participants will gain insights into how to attract younger players through modern marketing techniques, gamification, and the integration of digital platforms. Additionally, the event will provide strategies for fostering responsible gambling and ensuring compliance with evolving regulations.

Agenda Overview

Day 1 – July 24, 2025

• 09:30 – 17:00: Conference Sessions
  Explore topics such as player acquisition, retention strategies, and the role of technology in transforming the lottery experience. Industry leaders will share case studies, offering practical insights into successful customer engagement strategies.
• 17:30: Networking Event
  Connect with peers, industry experts, and potential collaborators in an informal setting.

Day 2 – July 25, 2025

• 09:30 – 17:00: Conference Sessions
  The second day delves deeper into innovative distribution channels, including digital platforms and emerging payment solutions. Panel discussions will focus on leveraging data to improve player insights and the future of lottery marketing.
• 17:30: Networking Event
  An opportunity to solidify connections and explore potential partnerships.

Who Should Attend?

The Lottery CX Summit is tailored for:

• Lottery operators and retailers
• Marketing and customer experience professionals
• Technology providers and innovators
• Regulators and policymakers

Key Topics

• Enhancing customer engagement
• Attracting and retaining younger players
• Leveraging data and analytics for personalized experiences
• Exploring innovative distribution methods
• Responsible gambling and regulatory compliance

Networking Opportunities

The Summit’s networking events are designed to foster meaningful connections, providing attendees with opportunities to exchange ideas, share best practices, and build partnerships in a relaxed environment.

Location

The event will take place in Amsterdam, a city renowned for its vibrant culture, innovative spirit, and excellent connectivity. Attendees will also have the chance to explore the city’s unique charm, from its historic canals to its thriving tech and creative industries.