SiGMA Europe is an annual event that brings together industry leaders from all over the world to Malta, where the SiGMA Group is headquartered. This convergence of expo, conference, and networking has become a mainstay for the islands, providing an economic boost during a typically slow month. The impact assessment report carried out by E-Cubed Consultants revealed that the event generates significant economic activity on the island, contributing to the sustainable growth and development of the Maltese economy through job creation, leisure and retail activity, and tourist attraction.
One of the key aspects of the SiGMA Europe event is its international and diverse lineup of industry leaders. This draws in attendees from all over the world, making it a truly global event. The conference portion of the event is especially popular, as it offers attendees the chance to hear from some of the most influential figures in the industry. There are also a number of panel discussions and workshops, providing attendees with the opportunity to network and learn from one another.
The expo portion of the event is another draw, as it features a wide range of exhibitors showcasing the latest products and services in the industry. This includes everything from software developers and payment providers to affiliate programs and marketing agencies. This provides attendees with a chance to see what's new in the industry and connect with potential business partners.
To the conference and expo, SiGMA Europe also offers a number of networking events. This includes everything from cocktail parties and dinners to VIP events and yacht parties. This provides attendees with the chance to meet and connect with industry leaders in a more relaxed setting, fostering deeper relationships and potential business opportunities.
One of the most significant benefits of the SiGMA Europe event is its economic impact on Malta. According to the impact assessment report, the event generates enough economic activity to sustain the equivalent of 950 jobs for one year. This includes everything from event staff and exhibitors to hotel and restaurant staff. This economic activity also extends to leisure and retail activity, as attendees often explore the island and spend money at local businesses.
Another benefit of the event is its ability to attract tourists to Malta. The report found that international visitors to the event in November will occupy over 60% of 4 and 5-star hotels in Malta during their stay. This not only helps support the local hospitality industry but also provides an opportunity to showcase Malta to a global audience.
SiGMA Europe is a significant event in the global gaming industry. Its international and diverse lineup of industry leaders, combined with the expo, conference, and networking events, make it a must-attend event for those in the industry. Additionally, its economic impact on Malta provides a significant benefit to the local economy, helping to sustain jobs and attract tourists to the island.