SAGSE LATAM 2025 will take place on March 19-20, 2025, at the Hilton Buenos Aires Hotel and Convention Center, Argentina. As one of the most significant events in the Latin American gaming and entertainment industry, it brings together professionals from casinos, lotteries, sports betting, technology, and regulatory sectors. The event serves as a hub for networking, knowledge exchange, and showcasing the latest trends, innovations, and challenges within the industry.
Day 1 (March 19, 2025) features a packed agenda starting from 10:00 am to 3:00 pm with conferences, workshops, and round tables, focusing on various aspects of the gaming sector. Keynote speakers, industry experts, and representatives from top companies will share insights on digital transformation, regulatory updates, and best practices. From 3:00 pm to 8:00 pm, the expo will open its doors, allowing attendees to explore the latest products, services, and technological solutions from leading brands in the gaming industry.
A special segment, SAGSE X, will take place on March 19, offering an exclusive, invite-only session. It starts at 9:30 am with a welcome breakfast and registration, followed by opening remarks at 10:00 am. This segment will include discussions on critical industry topics, such as traffic acquisition strategies for the online gaming sector in Latin America. Sofia Muñoz, Senior Sales Manager at SpLatam, will present a detailed overview of digital marketing trends and effective strategies that leading brands are implementing to drive traffic to their websites. Topics include general sector insights, traffic share analysis, and best practices for paid search and display campaigns.
The regulatory and market overview session will provide updates from various Latin American countries, featuring speakers like Ida López from Argentina, Rodrigo Romo Labisch from Chile, and Evert Montero Cardenas from Colombia. These insights will help attendees understand the current landscape, regulatory changes, and market expectations in countries such as Peru, Paraguay, Uruguay, and Brazil.
Additionally, attendees will benefit from presentations on artificial intelligence in gaming marketing. Diego Federico Fernandez from Pipol Hub will demonstrate how AI can optimize investments and reduce cost-per-acquisition (CPA) in real-time.
The event will also address compliance regulations, particularly new compulsory compliance requirements in Argentina, and efforts to combat illegal gambling. Esteemed speakers, including Dr. Agustín Li Gambi from ALEA, will discuss the role of associations and regulators in preventing illegal online gambling.
Day 2 (March 20, 2025) will focus mainly on the expo, running from 3:00 pm to 8:00 pm. This segment will feature exhibitors showcasing cutting-edge solutions, products, and services aimed at enhancing the gaming experience across various platforms. Additionally, there will be acquisition-related activities, providing a chance for brands to expand their market reach and form strategic partnerships.
A highlight from Day 1 includes a special presentation titled "River Plate: How the Club's Digital Strategy Generated Commercial Success." This session, led by Fransico Lorenzo, Brand Manager of Club Atlético River Plate, will delve into how the club's digital marketing strategies have successfully engaged fans and generated significant commercial success.
Networking opportunities abound, including a lunch cocktail with speakers and VIP guests, ensuring participants have ample time to establish connections, discuss business opportunities, and explore potential collaborations.