In the ever-evolving landscape of business, the EL/WLA Marketing Seminar 2024 promises an exploration of digital marketing's fundamental role in shaping contemporary marketing strategies. As the cornerstone of modern promotional endeavors, digital marketing has revolutionized the way businesses connect with their audience and showcase their products and services.

Significance of Digital Marketing in the Lottery World: The seminar aims to delve into the significance of digital marketing in the lottery sector, recognizing its transformative impact on engaging audiences and driving success. Attendees can expect to gain valuable insights into adapting digital strategies to the unique challenges and opportunities present in the lottery industry.

Key Themes and Strategies: Participants will have the opportunity to gain a deeper understanding of the key themes and strategies that underpin successful digital marketing campaigns. From social media engagement to data-driven decision-making, the seminar promises to equip marketers with the tools needed to navigate the complex digital landscape.

Keynote Speakers:

Jennifer Quigley-Jones:

• Background: CEO & Founder of Digital Voices, an award-winning global Influencer Marketing agency.
• Expertise: Known for driving global customer acquisition through partnerships with content creators.
• Experience: Formerly worked at YouTube and Google, where she taught UK creators and brands to grow organically without relying on advertising spend.
• Philosophy: Believes in leveraging the power of creators to engage communities and create content that resonates with audiences.

Allister Frost:

• Role: Microsoft’s first-ever Head of Digital Marketing Strategy.
• Innovation: Creator of '5 Steps to Success in a World of Change,' a practical framework fostering a future-ready mindset.
• Experience: Over two decades of leadership in marketing and communications teams at Kimberly-Clark and Microsoft.
• Recognition: Holds a Cannes Silver Direct Lion for global campaigns at Microsoft, a Chartered Marketer, and an Elected Fellow of the Chartered Institute of Marketing.

Seminar Highlights:

• Digital Transformation: Attendees will gain insights into the highs and lows of digital transformations in complex organizations, drawing from Allister Frost's extensive experience at Microsoft and Kimberly-Clark.
• Influencer Marketing: Jennifer Quigley-Jones will shed light on the power of influencer marketing and how it can be harnessed for global customer acquisition.
• Adapting to Change: Frost's '5 Steps to Success in a World of Change' promises practical guidance on positively reacting to change and fostering a future-ready mindset.

The EL/WLA Marketing Seminar 2024 offers a unique opportunity for marketers to stay ahead in the dynamic world of digital marketing, with practical insights from industry leaders and a focus on adapting strategies to the specific challenges and opportunities within the lottery sector. Participants can expect to leave with a comprehensive toolkit to drive success in their digital marketing endeavors.