The ELCU Executive module, hosted by EL (European Lotteries), is a prominent event scheduled in Lausanne, Switzerland, from April 23 to 25, 2024. Designed for professional staff from regular EL Members and Associate Members, this program focuses on fostering meaningful discussions on critical lottery topics. The event spans 1½ days and offers a platform for participants to delve into case studies, engage in round-table discussions, and explore various facets of modern lotteries.
The program kicks off with formal presentations and interviews featuring lottery experts who will shed light on selected current lottery topics. This initial phase sets the stage for the following immersive experience, allowing participants to gain insights from seasoned professionals and industry leaders. The blend of presentations and interviews ensures a comprehensive overview of the lottery landscape, preparing attendees for the in-depth discussions that lie ahead.
The heart of the ELCU Executive module lies in its focus on case studies, which cover a spectrum of critical areas and activities integral to modern lotteries. These case studies are carefully crafted to encourage active participation and contribution from experienced professionals. The overarching goal is to create an environment where participants can collaboratively explore and analyze challenges and opportunities within the lottery industry.
Several key themes will be addressed during the one full day of case studies. Among these, the relationship between Lotteries and Regulators takes center stage, highlighting the complex dynamics and regulatory considerations that shape the industry. Additionally, the development of a corporate risk register will be explored, emphasizing the importance of risk management in ensuring the sustainability and success of lottery operations.
Privatization or Commercialization of lotteries is another critical topic to be dissected. This involves a nuanced examination of the pros and cons associated with different operational models, considering factors such as revenue generation, public perception, and regulatory compliance. Market Research and Data Analytics will also be delved into, acknowledging the role of data-driven insights in shaping strategic decisions within the lottery sector.
Game Design and add-on Draw Games represent pivotal aspects of the modern lottery landscape, requiring careful consideration of innovation, entertainment value, and player engagement. Retail outlet selection, commission, and incentive schemes constitute a practical dimension of lottery operations, influencing the distribution and accessibility of lottery products.
Electronic versus physical draws pose an interesting dichotomy within the industry, with technological advancements challenging traditional methods. The program will address the implications, advantages, and challenges associated with each approach. PR/Communication and social media will be explored as critical tools in managing the "public face" of the lottery, acknowledging the importance of building and maintaining a positive public image.
In essence, the ELCU Executive module provides a unique platform for professionals to delve into the intricate workings of the lottery industry. By combining expert insights, formal presentations, and interactive case studies, the event fosters a collaborative environment where participants can contribute their expertise, share best practices, and gain a holistic understanding of the challenges and opportunities shaping the future of lotteries. Lausanne, Switzerland, serves as the backdrop for this dynamic exchange, adding a touch of sophistication to an event designed to elevate the discourse surrounding critical lottery topics.