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KPI - Effectiveness

Evaluate your player base "risk profiles" to understand the impact of your responsible gaming strategy as well as your overall business strategy.

Your branded “Insight Community” platform helps you continuously engage with your stakeholders in order to make better decisions over time. It enables you to ask them directly what they think and feel about your company and its initiatives. You also receive the results in the shape of downloadable reports that can be shared with your colleagues.

The main objective of this tool is to help you measure the effectiveness of your CSR/RG or overall responsible business strategy. The tool utilises your own brand and enables you to invite players to participate in regular surveys. We provide a sample of questions to help determine the self-reported health of your players.

3 key benefits:

+ It allows your company to reach respondents from all over your jurisdiction by using our platform.

+ Respondents often open up more online than in person. This is valuable for sensitive subjects.

+ Interacting over the web avoids a significant amount of travel expense and reduces environmental impact.